Day 3
- Mark Lichman
- Sep 17
- 2 min read
Today felt draining and I'm still working on the learning part .
Last night I felt energized. After months (felt far too long) I finally felt like I was in a place to strategically define releases that built a clear product 'revenue' step ladder.
I excitedly called my co-founder, we chatted at 11pm and it felt like we were aligned. I really should know better by now :).
We've been majorly delayed across almost all fronts.
Our new dev team didn't like the CI/CD process in google cloud, it was too labor intensive to setup and would take too much engineering bandwidth to ensure pushing to new environments was robust, reliable and automated. So we switched to AWS.
They team was familiar with this environ so no learning curve. Only, it still took weeks to really solidify all of the plugins and integrations. Painful, but it felt clearly necessary and it was clear that staying in google cloud would have cost even more dev time.
Today, my co-founder felt like everything was broken. Our new users weren't getting sent to our payment processing system...kinda a big deal here. The company is getting close to the end of it's runway and our first revenue unblocking launch isn't generating revenue...ouch.
The alignment we felt last night was lost, the overall goal was lost and the details got in the way. Like, we spent way too long talking about the details and not nearly enough talking about the big picture.
Instead of focusing on the revenue unlocking strategy, we focused on the immediate timelines and pushing the team. The team (and me) can only be pushed so far, I felt like what we needed was a better strategy, not a heavier push.
So, what's the learning...one day I'll figure that out, for now I'll have to settle for this.
When the pressure is on, stay out of the weeds.

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